We are research firm based in Leeds with a focus on gambling. On this page, you can learn more about us, our team and what our motivations behind what we do.
The most important fact to know about us is that we work tirelessly to get important up to date facts, figures and statistics that focus on the world of gambling. While our main focus is online gambling, we also conduct research into real-world gambling too. All in the pursuit of understanding one of the most popular pastimes in the world.
There are two main areas of research we focus on in the pursuit of this venture; market research and equity research. However, another important element of our service that you should know about us is our consulting services. Our consulting services essentially offer you the chance to request a bespoke research topic or area which we will then investigate and learn more about for you.
Our service can reflect all areas within the field of casino gambling. Specifically, this involves research on gambling equipment and technology, those who run and operate casinos, the regulators who oversee the casino industry, and even social science, phycology behind gambling and those who gamble and much more.
One final thing to know about us is that as a company we have been around since 2012 but we recently came under new management. Due to this, we have a whole new team which you can learn about below.
John Hyland, Director of Research
The man at the helm of each research product that Eilers Research, oversees is John Hyland. Born and raised in the city where Eilers Research is currently situated, Leeds, gambling research was not his original calling. As a lifelong fan of his city’s team, he first wished to pursue a career in sports management and to this effect, he graduated with a First-Class Degree from the University of Edinburgh in Sports Science. After securing a job in a local football team in 2010, he soon realised it wasn’t for him and this coincided with the rise of online gambling in the UK. Here he saw an opportunity to put his degree to better use and decided to enter the field of gambling research. By 2019, his independent research firm became one of the most sought-after authorities in the gambling industry and thus, he decided to expand and merge with Eilers Research taking over the reins from their founder.
Beatrice Voss, Managing Director
Beatrice Voss has gambling in her blood. Growing up in Monte Carlo, her father was a skilled poker dealer and her mother was one of the most notorious female blackjack players of her generation. However, in order to maintain a steadier lifestyle, the family moved to Scotland in 1996, but the family’s love of the gambling industry stayed with her, with both her parents teaching the tricks of the trade. Beatrice sought more from the gambling industry and went to study Business Management in University which is where she met John Hyland. With her business acumen and knowledge of gambling, when Hyland approached her to help take his research company to the next level, Voss couldn’t resist and became the driving force the success of the firm. In her current role, she remains the lifeblood of the organisation.
Carlos Maranda, Associate
The newest recruit to Eilers Research is Carlos Maranda, an associate at the company. Maranda owned several of his own betting shops in his native, Colombia, before moving to capitalise on a bigger gambling audience in the UK. Unfortunately, he was put out the race by the big-name established brands in the UK but with his determination, grit and background in gambling, he was a shoo-in for a role at Eilers. He has an encyclopaedic knowledge of sports betting, and due to his own experiences, he knows the reality of the industry first hand. His motivation comes from helping people in a similar situation to him have the resources to make their businesses a success.